LAY’S® “FIND JOY IN EVERY BAG” Contest (“Contest”)
Official Rules (“Rules”)



1. ELIGIBILITY: The Contest is only open to residents of Canada, who are age of majority or older in their province or territory of residence at the time entry. The following persons are not eligible to participate: employees, contractors, directors and officers of PepsiCo Canada ULC (“Sponsor”), Elite Digital Inc. (the “Administrator”), and their respective parent, subsidiary and affiliated companies, participating retailers, distributors, Web design, advertising, fulfillment, judging and promotion agencies involved in the administration, development, fulfillment and execution of this Contest (collectively, “Contest Parties”), and the immediate family members (spouse, parent, child, sibling, grandparent, and/or “step”) of each and those living in their same households (those persons whether related or not who live in the same residence).

2. CONTEST PERIOD: The Contest begins at 12:00 pm (noon) Eastern Time (“ET”) on March 22, 2021 and ends at 11:59:59 pm ET on April 18, 2021 (“Contest Period”). The computer of the Sponsor's Administrator is the official time-keeping device of the Contest.

3. HOW TO ENTER: During the Contest Period, with your mobile device scan the code on point of sale materials found in participating retailers across Canada. Follow the instructions on each screen to provide the following: email address, first name, last name, province and postal code. Before you can play proceed and determine if you are eligible to win an instant prize, you will be required to confirm that you have read, understood and are eligible to and will participate according to these Rules. Once have completed the above, you will be redirected to the game where you will select one of the LAY’S bags shown to determine if you are eligible to win an Instant Win Prize (defined in Rule 4).

NO PURCHASE: Purchase is not required and does not enhance a person’s chances of winning. Although online access and an email account are required in order to participate in the Contest, no purchase is required; many public libraries, Internet cafés, retail businesses and others offer access to the Internet and a number of Internet service providers and other companies offer free email accounts.

Limit one (1) entry per person per day. A “day” is defined as a twenty-four (24) hour time period between 12:00 am ET and 11:59:59 pm ET of the same day, with the exception of the first day of the Contest which shall begin at 12:00 pm (noon) ET and end at 11:59:59 p.m. ET of the same day. All entries must be properly received and recorded by the Administrator’s computer within the Contest Period in order to be eligible to win a prize.

No other form of submitting an entry is valid other than as stated above. Only one (1) email address may be used by any person to participate in the Contest. Multiple participants may not share the same email address. A potential winner may be requested to provide the Sponsor and/or Administrator with proof that he/she is the authorized account holder of the email address associated with the winning account and/or an eligible participant. Participants may not register/enter with multiple email addresses, nor may participants use any other device to register/enter under multiple identities. Any participant who attempts to enter with multiple email addresses or accounts under multiple identities will be disqualified and forfeits any prize won, in the Sponsor's sole discretion.

By participating via a mobile device, you may incur standard data charges from your wireless service provider. Check with your wireless service provider for details these and other applicable charges. Entrants are solely responsible for any such data charges. If you do not have internet access via a personal computer, your local library or Internet café may be able to provide access to the Internet and a number of Internet service providers and other companies offer free e-mail accounts.

4. HOW TO WIN: See below for details on how you could be selected as eligible to win a prize:

(i) Instant-Win: By submitting an entry as outlined in Rule 3. Randomly selected dates and times each week during the Contest Period will be chosen by the Administrator, and the first participant who completes an entry in accordance with these Rules (whose entry is properly received and recorded by the Administrator’s computer on or immediately after a randomly selected time during the Contest Period) will potentially win an Instant Win prize (subject to verification).

Week Start End
1 March 22, 2021 @ 12:00 pm ET March 28, 2021 @ 11:59:59 pm ET
2 March 29, 2021 @ 12:00 am ET April 4, 2021 @ 11:59:59 pm ET
3 April 5, 2021 @ 12:00 am ET April 11, 2021 @ 11:59:59 pm ET
4 April 12, 2021 @ 12:00 am ET April 18, 2021 @ 11:59:59 pm ET

If your device displays a prize-winning message, you are a potential winner of the indicated Instant Win prize (subject to verification). If your device does not display a prize-winning message, you are not a winner of an Instant Win prize. Potential Instant Win prize winners will also receive an email at the email address provided with your entry. All entries must be properly received and recorded within the Contest Period in order to be eligible to win a prize. Odds of winning an Instant Win prize depend on the order in which entries are received.

For Instant Win Prizes: If you are notified on-screen that you are eligible to win an Instant Win prize, you will be sent an email to the email address associated with your account within three (3) business days (the “Notification”). To be declared a winner, the selected entrant must: (i) correctly answer, without assistance of any kind, whether mechanical, electronic or otherwise, the required mathematical skill-testing question; (ii) acknowledge and agree to a form of declaration of compliance and release of liability, confirming that the selected entrant is an eligible participant, releasing the Contest Parties from any and all liability in connection with this Contest, his/her participation therein and/or the awarding and use/misuse of any Prize or any portion thereof ; and (iii) otherwise comply with these Rules. Once these steps have been completed, the Sponsor’s designated agent will confirm the potential winner as a winner of the prize indicated, and their Instant-Win Prize will be delivered by courier within 6 – 8 weeks at the address provided on the release form. Prizes will only be delivered to winners who have been verified and have complied with these Rules.

If a potential Instant Win Prize winner does not respond to the Notification within five (5) business days, complete the prize verification process, is found to be ineligible for any reason, declines to accept the prize, or incorrectly answers the required mathematical-skill testing question, the potential winner will be disqualified and will forfeit the prize. Any unclaimed Instant Win prizes will not be awarded. The Contest Parties will not be responsible for failed attempts to notify any potential winner.

5. PRIZES: The following Instant Win Prizes are available to be won in the Contest:

(a) Free Product Coupons: There are a total of three thousand (3,000) Free Product Coupon prizes available to be won, and seven hundred and fifty (750) will be awarded each week during the Contest Period (each, a “Free Product Coupon Prize”). The approximate retail value of each Free Product Coupon Prize is CAD $4.99. The number of Free Product Coupon Prizes available to be won will diminish as they are claimed throughout the Contest Period.

(b) LAY’S® Chips for a Year: There are a total of four (4) LAY’S® Chips for a Year prizes available to be won, and one (1) will be awarded each week during the Contest Period (each, a “LAY’S Chips for a Year Prize”). Each LAY’S Chips for a Year Prize will be awarded in the form of fifty-two (52) free product coupons. The approximate retail value of each LAY’S Chips for a Year Prize is CAD $259.48. The number of LAY’S Chips for a Year Prizes available to be won will diminish as they are claimed throughout the Contest Period. Limit one (1) LAY’S Chips for a Year Prize per person/household during the Contest.

Instant-Win Prizes must be accepted as awarded, and cannot be substituted, transferred, exchanged or surrendered for cash, except at the sole and absolute discretion of the Sponsor, which may award a substitute prize of equal or greater value. Instant Win Prizes will only be shipped to addresses within Canada.


6. The Sponsor reserves the right, in its sole discretion, to reschedule any prize draw. The Sponsor is not responsible for late, lost, damaged, misdirected, mutilated, garbled, illegible or incomplete entries. Proof of transmission (e.g. screenshots) does not constitute proof of receipt. No responsibility is assumed by the Contest Parties for any inability of a potential entrant to successfully enter the Contest for any reason, or for prizes that remain unclaimed or unawarded.

7. By entering, entrants (i) acknowledge compliance with these Rules including all eligibility requirements and, (ii) agree to be bound by these Rules and the decisions of the Sponsor, made in its sole discretion, which shall be final and binding in all matters relating to this Contest, without right of appeal, including without limitation eligibility, validity, contents, and/or disqualification of an entry. Entrants who have not complied with these Rules are subject to disqualification.

8. By accepting a prize, each winner consents to the use of his/her name, city/province of residence, voice, and statements relating to the Contest or the Sponsor, and photographs or other likenesses, without further compensation, notification or permission in any publicity or advertising carried out by the Sponsor or any related entities in any and all media now known or hereinafter developed without territorial or time limitation, except where prohibited by law.

9. Any attempt by an entrant or other individual, to deliberately damage any website or undermine the legitimate operation of this Contest, including but not limited to any fraudulent claims, is a violation of criminal and civil laws. Should such an attempt be made, the Sponsor reserves the right to seek remedies and damages from any such individual, to the fullest extent permitted by law, including criminal prosecution. Participants engaging in any of these activities may be disqualified and will forfeit any prize won.

10. All entries become the property of the Sponsor and will not be returned. Entries generated by script, macro, robotic, programmed, or any other automated means are prohibited and will be disqualified.

11. If a dispute arises regarding who submitted any entry, the entry will be deemed to be submitted by the authorized account holder of the email address or phone number provided at time of entry. Authorized account holder is defined as the natural person who is assigned to an email address or phone number by an Internet access or online service provider, or other organization responsible for assigning email addresses for the domain associated with the submitted email address, or wireless carrier.

12. Entrants and/or winners assume liability for injuries caused, or claimed to be caused by participating in the Contest, by the acceptance, possession, use or misuse of any prize awarded, including but not limited to claims/damages for personal injury, or property damage. Moreover, as a condition of entering, entrants agree: (a) to release, indemnify and hold harmless the Contest Parties, and each of their officers, directors, employees and agents, from any and all liability, loss or damage incurred with respect to participating in the Contest or the awarding, receipt, possession, and/or use or misuse of any prize, (b) that under no circumstances will entrant be permitted to obtain awards for punitive, incidental, consequential, or any other damages and entrant hereby waives all rights to claim for all such damages; (c) all causes of action arising out of or connected with this Contest, or any prize awarded, shall be resolved individually, without resort to any form of class action; and (d) any and all claims, judgments, and awards shall be limited to actual out-of-pocket costs incurred, excluding legal fees and court costs. This exclusion or limitation of liability will not apply to the extent that any applicable statue prohibits such exclusion or limitation of liability.


(i) Termination, Modification or Suspension: The Sponsor may, at its sole discretion and without liability to Contest entrants, terminate the Contest in whole or in part, or modify or suspend the Contest at any time without notice, subject to the approval of the Régie des alcools, des courses et des jeux, if required with respect to the province of Quebec, in the event any of the following situations arise in the Sponsor’s sole opinion: any impedence or prevention of the Sponsor’s ability to administer the Contest as planned or intended by an event beyond the Sponsor’s control, including but not limited to an act of God, fire, flood, natural or manmade epidemic or crisis, earthquake, explosion, labour dispute or strike, telecommunications equipment failure, utility-related disruptions, software viruses, software bugs, computer programming errors, terrorist threat or activity, war (declared or undeclared), any federal, provincial, territorial or local government law, order or regulation, public health crisis, pandemic, the order of any court or jurisdiction, or by any other cause not reasonably within the Sponsor’s control. Without restricting the generality of the foregoing, and subject to the approval of the Régie des alcools, des courses et des jeux, if required, if for any reason more entrants receive notification of eligibility to win a prize than the number of prizes stated herein, the Sponsor reserves the right, in its sole discretion, to terminate the Contest in whole or in part, or amend or suspend it and award only the number of prizes stated in these Rules via a random drawing for the prizes not yet distributed at the time the Contest is terminated, suspended or amended.

(ii) Procedure upon Early Termination: In the event of early termination of the Contest, a notice will be posted online and a random drawing to award the prize(s) will be conducted from among all eligible entries received prior to the time of termination. In no event will the number of prizes awarded exceed the available number of prizes as specified in these Rules.

14. The Contest Parties do not make any warranties that access to the Contest Website will be uninterrupted or error-free. The Contest Parties are not responsible for any problems that may arise, including but not limited to; (a) lost, interrupted, inaccessible or unavailable networks, servers, satellites, Internet Service Providers, websites, or other connection, availability or accessibility problems arising in connection with or over the course of the Contest; or (b) communications failed, jumbled, scrambled, delayed, or misdirected computer, telephone or cable transmissions or hardware or software malfunctions, failures or difficulties; or (c) failure of personal computers and/or software and hardware configurations, any technical malfunctions, failures, or difficulties, printing errors, clerical, typographical or other error in the offering or announcement of any prize or in any prize notification documents; or (d) for any other errors of any kind relating to or in connection with the Contest, whether human, mechanical, clerical, electronic, or technical in nature; or (e) the incorrect or inaccurate capture of information, or the failure to capture any information in connection with the Contest; or (f) damage to a user’s system occasioned by participation in this Contest or downloading any information necessary to participate in this Contest.


(a) RESIDENTS OF QUÉBEC: Any litigation respecting the conduct or organization of a publicity Contest may be submitted to the Régie des alcools des courses et des jeux for a ruling. Any litigation respecting the awarding of a prize may be submitted to the Régie only for the purpose of helping the parties reach a settlement.

(b) RESIDENTS OF CANADA, EXCLUDING QUEBEC: All issues and questions concerning the construction, validity, interpretation and enforceability of these Rules, or the rights and obligations of entrant and the Sponsor in connection with the Contest, shall be governed by, and construed in accordance with, the substantive laws of the Province of Ontario without regard to conflicts of law principles. All entrants consent to the jurisdiction and venue of the Province of Ontario.

16. CONFLICTS/DISCREPANCIES: In the event of any discrepancies between the English language Rules and the non-English language Rules, the English Rules shall prevail. In the event of a conflict between any Contest details contained in these Rules and any Contest details contained in Contest advertising materials (including, but not limited to, online, point of sale, television, and print advertising, promotional packaging, and other promotion media), the details of the Contest as set forth in these Rules shall prevail.

17. INVALIDITY: The invalidity or unenforceability of any provision of these Rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein.

18. PERSONAL INFORMATION: Personal information may be collected, used or disclosed in jurisdictions other than Canada. Personal information that resides in jurisdictions other than Canada will be subject to the general laws of application in those jurisdictions. The personal information gathered about entrants in the course of this Contest will be used solely by the Sponsor for the administration of the Contest and in connection with any publicity relating to the Contest. For more information about how the Sponsor manages your personal information, see the Sponsor’s Privacy Policy available at